Online Brand Manager

About L’oreal

L'Oréal's mission is to offer the best in cosmetic innovation in terms of quality, efficacy and safety to every woman and man on the planet. Our ambition for the years to come is to seduce a new billion consumers around the world by creating cosmetic products that meet the infinite diversity of their needs and beauty desires.

With this in mind, we are currently looking for an Online Brand Manager within the L’Oréal Dermatological Beauty Division.

Your Mission

Your mission will be based on the following axes:

• Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for defined brands.
• Ensure that all digital activity is consistent with the objective and the essence of the brand and contributes to the growth of the brand by managing interactive campaigns and customers
• Convert the Brand Strategy into an operational E-Brand Plan (local HP definition, investment framing per hero product
• Build content planning corresponding to the activity plan

• Build overall E-store brand image : content, layout, promotions (bundles) & story
• Translate and write local Copy in line with Regional guidelines
• Set brand pricing & Promotional strategy
• Champion the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, campaign stories, bundling, feed content planning, cross selling and off platform media (incl. media budget)
• Develop a clear traffic strategy, execute & optimize for off platform traffic for each platform
• Responsible for developing marketing tools for the platform.
• Define target Product/ Key Word
• Define Cross Selling Frame
• Improve Ratings and Reviews for pillar product by building insights on this data
• Constantly work on the buyer data to improve loyalty & repurchase

• Master’s degree in a business school, specializing in Marketing/Digital
• A first experience in a similar position, in the FMCG/Pharma sector

• Strong Analytical Skills
• Autonomy and responsibility
• Proactivity and initiative
• Project management
• Eagerness to learn and to give the best of oneself
• Rigor and attention to detail